Capital Asset Management
Cascade Studio developed clean layouts with lots of breathing space and didn’t want to fall into the trap of stock photography filled with grinning faces. The petals in the Capital logo were used as a corner framing element for quirky stock photography that would not typically be used in the financial services industry and enhanced the message being conveyed on each page.
For each client a bespoke set of brochures were created with a different set of hero images based on the clients’ interests. This served as a USP of Capital Asset Management as a bespoke finance partner taking their clients’ needs into consideration as a non-negotiable.